Morris/Kuratko/Covin, Corporate Entrepreneurship & Innovation, 3rd Edition

Are you looking for a comprehensive guide on corporate entrepreneurship and innovation? Look no further than Morris/Kuratko/Covin’s 3rd edition, a seminal work that has been instrumental in shaping the field of entrepreneurship. In this blog post, we’ll delve into the key takeaways from this influential book and explore how its concepts can be applied to real-world scenarios.

Theoretical Foundations

Corporate entrepreneurship is all about creating new business opportunities within an existing organization. Morris/Kuratko/Covin’s 3rd edition provides a solid theoretical foundation for understanding the principles of corporate entrepreneurship, including the role of internal and external drivers in sparking innovation.

• Innovative Entrepreneurship: A New Era

  This concept is particularly relevant in today’s fast-paced business environment, where companies must continuously innovate to stay ahead of the competition.

• The Corporate Venture Capital Model

  The authors explore the benefits and drawbacks of this model, which involves investing in startups or early-stage companies as a way to drive innovation within the organization.

Real-World Applications

While the theoretical underpinnings are crucial for understanding corporate entrepreneurship, it’s equally important to apply these concepts in real-world scenarios. Morris/Kuratko/Covin’s 3rd edition provides numerous case studies and examples of successful corporate entrepreneurship initiatives.

• CASE STUDY: IBM’s Corporate Entrepreneurship Initiative

  The authors examine how IBM leveraged its internal resources to drive innovation and create new business opportunities, resulting in significant growth and success.

• Startups and Corporate Venturing

  This chapter delves into the world of corporate venturing, exploring how companies like Intel and Microsoft have successfully invested in startups to drive innovation and expansion.

Finding Opportunities for Innovation

In today’s fast-paced business environment, identifying opportunities for innovation is crucial. Morris/Kuratko/Covin’s 3rd edition provides valuable insights on how to find these opportunities, including:

• Innovative Entrepreneurship: Identifying Opportunities

  The authors offer practical guidance on how to identify and capitalize on innovative opportunities within an existing organization.

• Entrepreneurial Mindset: Key to Innovation

  This chapter explores the importance of having an entrepreneurial mindset in driving innovation and corporate entrepreneurship.

Conclusion

Morris/Kuratko/Covin’s 3rd edition is a comprehensive guide to corporate entrepreneurship and innovation. By applying the concepts outlined in this book, organizations can drive growth, create new business opportunities, and stay ahead of the competition. Whether you’re an entrepreneur, manager, or investor, this book provides valuable insights and practical guidance on how to foster a culture of innovation within your organization.

Are you ready to unleash the power of corporate entrepreneurship and innovation? Start by exploring Morris/Kuratko/Covin’s 3rd edition today!