Is Google Daydream a Business Model Innovation or Product Innovation?

Google Daydream is an immersive technology platform that allows users to experience virtual reality (VR) content on their Android devices. But is it a business model innovation or product innovation? In this article, we’ll explore the nuances of Google Daydream and examine whether it’s a novel business strategy or a revolutionary product.

The Product Innovation Aspect

On the surface, Google Daydream appears to be a product innovation – a new type of VR technology that provides an immersive experience for users. The platform uses a combination of hardware (such as compatible Android devices and Daydream View headsets) and software (the Daydream app) to deliver high-quality, 6DoF (six degrees of freedom) VR experiences.

Daydream’s Key Features

Some key features that set Google Daydream apart from other VR platforms include:

* Simple setup process: Users can easily set up their devices for Daydream use by simply placing them into a Daydream View headset.
* Variety of content options: The platform offers a range of VR experiences, including games, educational content, and entertainment apps.
* Platform agnosticism: Google Daydream is designed to work with a wide range of Android devices, making it accessible to a broad audience.

The Business Model Innovation Aspect

While the product innovation aspect of Google Daydream is undeniable, there’s also a strong business model innovation component. By creating an open platform that allows developers to create VR content for Android devices, Google has opened up new revenue streams and created opportunities for growth.

Monetization Strategies

Some key monetization strategies employed by Google Daydream include:

* App store commissions: The company takes a commission on every app sold through the Google Play Store.
* In-app purchases: Developers can offer in-app purchases for premium content, further increasing revenue potential.
* Advertising: Advertisers are increasingly turning to VR as a way to reach consumers. Google Daydream provides an opportunity for advertisers to tap into this growing market.

The Verdict: A Combination of Both

In conclusion, Google Daydream is both a product innovation and a business model innovation. The platform’s focus on simplicity, variety, and accessibility makes it an attractive option for consumers, while its open architecture and monetization strategies create new revenue streams for developers.

What’s Next?

As the VR market continues to evolve, Google Daydream is well-positioned to remain a major player. With continued innovation in hardware and software, as well as further development of its business model, Google Daydream has the potential to shape the future of VR and beyond.

Call to action: Explore the world of Google Daydream and discover the endless possibilities it offers. From gaming and entertainment to education and more, there’s something for everyone. Start your journey today!